Hi, I'm Diederik Martens from SMOps (now Chapman Bright) Your sales- and marketing operations partner and lately I have been asked a question about what it takes to implement marketing automation what does it take to roll out? how much hours does it take? how long does it take? how much budget do I need? and that's why we're actually at this construction site, but I'll get back to that later first of all let me point out a difference. There are two different types of marketing automation platforms we have the more templated versions which are much less flexible and we have marketing automation platforms that provide enterprise functionality like Marketo offers. the big difference there is that the system provides you building blocks like like bricks or electra or switches, like workflows and pages and emails which can be fully configured and set up. so that brings me back to this construction site because I want to focus on the enterprise implementation right here there is a big difference when it comes to implementation because building a garage box is completely different than building for instance the Burj Dubai so building a garage box basically if you have a Mason right that completely well even do the foundation with bricks then build the walls and you might be able to simply you know put up one light bulb but when it comes to Burj Dubai then basically you're looking at building a giant structure you need steel workers concrete Masons people that have all kinds of different skills and architects and you might need security for entrance to the building and even if you find all those different roles in one person that can help you it would take that single person you know for centuries to complete Burj Dubai whilst you needed to be ready in four years so basically rounding up this question it takes a different set of people a great team a for instance Marketo solutions architect a business analyst a security expert a database and integrations expert a marketer so it's all on the business side your IT it takes different roles but also when it comes to duration and amount of effort it takes to implement right the garage box is much quicker to implement than a Burj Dubai but at least looking at some kind of an enterprise implementation you might already consider maybe like 15 man days just to you know get your templates in for landing pages emails tracking email domains example programs tracking lead source assignment and interesting moments sales tasks integration with your basic native CRM system but it can also take a full year to train people roll out internationally so consider these different elements when you know you're thinking about implementing marketing automation if you want to know more about that feel free to use the comments below to ask a question or go directly of course to our website to ask a question and if you really like this video they'd be sure to give it a thumbs up and share it and hope to see you at the next video