https://video.chapmanbright.com/2022-keynote-password-estonia-by https://video.chapmanbright.com/v.ihtml/player.html?photo_id=82715609 https://video.chapmanbright.com/64968576/82715609/39053ae98aba75d673174ed21ada54dc/video_medium/2022-keynote-password-estonia-by-video.mp4 https://video.chapmanbright.com/64968576/82715609/39053ae98aba75d673174ed21ada54dc/small/2022-keynote-password-estonia-by-thumbnail.jpg 2022 - Keynote Password Estonia By Diederik Martens A recording of one of the two main keynotes at Password 2022 in Tallinn, Estonia. Diederik presented about his lessons learned around the change management aspects of making marketing technology work. 2023-01-18T16:42:05+00:00 yes 2322 Ungated Videos change manegement keynote marketing automation https://video.chapmanbright.com/mastering-the-art-of-conversational-1 https://video.chapmanbright.com/v.ihtml/player.html?photo_id=74923172 https://video.chapmanbright.com/64968576/74923172/ad36f3d7573c853ccdad08de281fe9c7/video_medium/mastering-the-art-of-conversational-1-video.mp4 https://video.chapmanbright.com/64968576/74923172/ad36f3d7573c853ccdad08de281fe9c7/small/mastering-the-art-of-conversational-1-thumbnail.jpg Mastering the Art of Conversational Marketing: How to Engage and Grow Your Audience with Dynamic Chat   Your prospects and customers expect consistent and personalized experiences when engaging with your company, and real-time conversations help you do just that.  Join Chapman Bright's resident conversational marketing expert Ellen Schwier, and Adobe's very own Sreekanth Reddy, to learn more about how you can drive website engagement and increase conversions with <a href="https://chapmanbright.com/martech-services/chat-conversational-marketing/" target="_blank">Dynamic Chat</a>. You'll walk away with: - An understanding of conversational marketing and its role in the marketing mix. - A framework on how to approach a chat project. - An inside look into the new Marketo Engage Dynamic Chat capability. - Resources to help you get started right away.   2022-04-05T15:23:38+00:00 yes 3197 Webinars https://video.chapmanbright.com/conversational-marketing-4 https://video.chapmanbright.com/v.ihtml/player.html?photo_id=74538923 https://video.chapmanbright.com/64968579/74538923/c987e199c16b6f04f384f6d47889b33d/video_medium/conversational-marketing-4-video.mp4 https://video.chapmanbright.com/64968579/74538923/c987e199c16b6f04f384f6d47889b33d/small/conversational-marketing-4-thumbnail.jpg Conversational Marketing - 4. Reporting Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this fourth video she talks you through some of the possible success metrics. 2022-03-08T08:15:25+00:00 yes 238 Ungated Videos chat conversational https://video.chapmanbright.com/conversational-marketing-3-second https://video.chapmanbright.com/v.ihtml/player.html?photo_id=74538775 https://video.chapmanbright.com/64968576/74538775/e7101b64bee3ab4160810710e193ca11/video_medium/conversational-marketing-3-second-video.mp4 https://video.chapmanbright.com/64968576/74538775/e7101b64bee3ab4160810710e193ca11/small/conversational-marketing-3-second-thumbnail.jpg Conversational Marketing - 3. Second Workshop Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this third video she talks you through the second workshop you should organize to further refine your conversation hypothesis and how to prioritize. 2022-03-08T08:14:09+00:00 yes 327 Ungated Videos chat conversational https://video.chapmanbright.com/conversational-marketing-2-first https://video.chapmanbright.com/v.ihtml/player.html?photo_id=74538679 https://video.chapmanbright.com/64968556/74538679/c8ee5bc40c0fa0e5d3a86bc7c9d33e5a/video_medium/conversational-marketing-2-first-video.mp4 https://video.chapmanbright.com/64968556/74538679/c8ee5bc40c0fa0e5d3a86bc7c9d33e5a/small/conversational-marketing-2-first-thumbnail.jpg Conversational Marketing - 2. First Workshop Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this second video she talks you through the first workshop you should organize to define goals and brainstorm. 2022-03-08T08:12:22+00:00 yes 222 Ungated Videos chat conversational https://video.chapmanbright.com/conversational-marketing-1 https://video.chapmanbright.com/v.ihtml/player.html?photo_id=74538675 https://video.chapmanbright.com/64968569/74538675/710b0d19c97353565199ea9678d4b867/video_medium/conversational-marketing-1-video.mp4 https://video.chapmanbright.com/64968569/74538675/710b0d19c97353565199ea9678d4b867/small/conversational-marketing-1-thumbnail.jpg Conversational Marketing - 1. Introduction Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this first video she introduces you to conversational marketing. 2022-03-08T08:11:44+00:00 yes 227 Ungated Videos Chat Conversational https://video.chapmanbright.com/martech-day-2021-diederik-martens https://video.chapmanbright.com/v.ihtml/player.html?photo_id=72637051 https://video.chapmanbright.com/64968577/72637051/7645ec493368c77219b92e111c3160e5/video_medium/martech-day-2021-diederik-martens-video.mp4 https://video.chapmanbright.com/64968577/72637051/7645ec493368c77219b92e111c3160e5/small/martech-day-2021-diederik-martens-thumbnail.jpg MarTech Day 2021 - Diederik Martens - Marketing Automation Untangled Best practice methods to make MarTech successful and drive success at your company. A recording of the opening keynote, by Diederik Martens, at MarTech Day 2021. If you read between the lines in his new book, in between the experiences and theory, you'll discover different ways of change management methods to increase MarTech adoption and success. It's these methods that Diederik highlights in his keynote. 2021-12-13T13:43:51+00:00 yes 1405 Gated Videos MarTech https://video.chapmanbright.com/behind-the-scenes-of-a-webinar https://video.chapmanbright.com/v.ihtml/player.html?photo_id=63194081 https://video.chapmanbright.com/60650861/63194081/a7251d20020abce394bb9ca3cbfe19ce/video_medium/behind-the-scenes-of-a-webinar-video.mp4 https://video.chapmanbright.com/60650861/63194081/a7251d20020abce394bb9ca3cbfe19ce/small/behind-the-scenes-of-a-webinar-thumbnail.jpg Behind the scenes of a webinar We hosted a webinar in May 2020, which you can watch on <a href="https://chapmanbright.com/resources/keynotes/how-to-deliver-an-engaging-webinar-that-works/">https://chapmanbright.com/resources/keynotes/how-to-deliver-an-engaging-webinar-that-works/</a>. This is a behind the scenes video on that speific webinar. 2020-06-08T13:31:21+00:00 yes 577 MarTechFriday https://video.chapmanbright.com/how-to-deliver-an-engaging-webinar-3 https://video.chapmanbright.com/v.ihtml/player.html?photo_id=63090034 https://video.chapmanbright.com/60445027/63090034/539c491ba4c58b5beca3513ac5061ad7/video_medium/how-to-deliver-an-engaging-webinar-3-video.mp4 https://video.chapmanbright.com/60445027/63090034/539c491ba4c58b5beca3513ac5061ad7/small/how-to-deliver-an-engaging-webinar-3-thumbnail.jpg How to deliver an engaging webinar that works in 2020? Join our webinar Christoffer Larsen, VP of Marketing at TwentyThree, and Diederik Martens, Chief Marketing Technologist & Founder of Chapman Bright, guide you through: <ul><li>Getting started with webinars</li><li>5 steps to optimize your webinar strategy</li><li>How to generate leads with online events</li><li>Engaging webinar formats</li><li>Benefits of integrating your webinar platform with marketing automation</li><li>How to set up this integration (native and non-native)</li><li>Example marketing automation - webinar programs</li></ul> 2020-05-29T11:55:50+00:00 yes 3165 Webinars https://video.chapmanbright.com/marketo-engage-web https://video.chapmanbright.com/v.ihtml/player.html?photo_id=62068297 https://video.chapmanbright.com/60445190/62068297/724245bf47ba6b58f119a2cc69b16dea/video_medium/marketo-engage-web-video.mp4 https://video.chapmanbright.com/60445190/62068297/724245bf47ba6b58f119a2cc69b16dea/small/marketo-engage-web-thumbnail.jpg Marketo Engage - Web Personalization (RTP) Marketo Engage - Web Personalization (RTP) 2020-04-10T10:18:29+00:00 yes 489 Ungated Videos Marketo https://video.chapmanbright.com/listening-to-customers-leverage https://video.chapmanbright.com/v.ihtml/player.html?photo_id=61466116 https://video.chapmanbright.com/60445029/61466116/3e92e938ea6cd3a8951ca3602d2e1a0b/video_medium/listening-to-customers-leverage-video.mp4 https://video.chapmanbright.com/60445029/61466116/3e92e938ea6cd3a8951ca3602d2e1a0b/small/listening-to-customers-leverage-thumbnail.jpg Listening to Customers: Leverage Feedback Throughout the Lifecycle Leveraging feedback at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020, Las Vegas. 2020-03-18T14:54:13+00:00 yes 1940 Gated Videos adobe Feedback keynote marketo Summit Survey https://video.chapmanbright.com/marketo-champion-2020 https://video.chapmanbright.com/v.ihtml/player.html?photo_id=60044039 https://video.chapmanbright.com/49543316/60044039/a9e0a0cb386676cc525cbb180e5eaff4/video_medium/marketo-champion-2020-video.mp4 https://video.chapmanbright.com/49543316/60044039/a9e0a0cb386676cc525cbb180e5eaff4/small/marketo-champion-2020-thumbnail.jpg Marketo Champion 2020 Diederik Martens named Marketo Champion 2020. And some other updates as well. 2020-01-30T12:09:56+00:00 yes 119 Ungated Videos https://video.chapmanbright.com/my-journey-to-successfull-marketing https://video.chapmanbright.com/v.ihtml/player.html?photo_id=58246002 https://video.chapmanbright.com/49543315/58246002/675fc752f0ed0c4969375aa8dcaec658/video_medium/my-journey-to-successfull-marketing-video.mp4 https://video.chapmanbright.com/49543315/58246002/675fc752f0ed0c4969375aa8dcaec658/small/my-journey-to-successfull-marketing-thumbnail.jpg My Journey To successfull Marketing Automation Watch the recording of my keynote at Marketing Automation Day in Stockholm, Sweden on 26 November 2019. 2019-12-02T14:35:40+00:00 yes 1870 Gated Videos case https://video.chapmanbright.com/how-marketo-can-tame-the-gdpr https://video.chapmanbright.com/v.ihtml/player.html?photo_id=57492253 https://video.chapmanbright.com/49543316/57492253/51cf3338aaa446d25034eb9fbce8f67d/video_medium/how-marketo-can-tame-the-gdpr-video.mp4 https://video.chapmanbright.com/49543316/57492253/51cf3338aaa446d25034eb9fbce8f67d/small/how-marketo-can-tame-the-gdpr-thumbnail.jpg How Marketo can tame the GDPR retention monster Stephen Yeo from Panasonic shares his expertise and experience with Marketo and how it can tame the GDPR retention monster during Adobe Summit EMEA. 2019-11-08T18:50:29+00:00 yes 1707 Ungated Videos https://video.chapmanbright.com/ringlead-for-marketo-data https://video.chapmanbright.com/v.ihtml/player.html?photo_id=57366223 https://video.chapmanbright.com/49543326/57366223/8cf1d50a333665f9603bb643b859170b/video_medium/ringlead-for-marketo-data-video.mp4 https://video.chapmanbright.com/49543326/57366223/8cf1d50a333665f9603bb643b859170b/small/ringlead-for-marketo-data-thumbnail.jpg RingLead for Marketo - Data Cleansing and Deduplication RingLead’s end-to-end data management platform enables Marketo and Salesforce users to reclaim the health of their database through automated data quality tasks. 2019-11-04T18:25:13+00:00 yes 184 Ungated Videos https://video.chapmanbright.com/dutch-marketo-user-group-invite-for https://video.chapmanbright.com/v.ihtml/player.html?photo_id=54926227 https://video.chapmanbright.com/49543315/54926227/cf890ab67d45ee278d6add8ac1aa31a5/video_medium/dutch-marketo-user-group-invite-for-video.mp4 https://video.chapmanbright.com/49543315/54926227/cf890ab67d45ee278d6add8ac1aa31a5/small/dutch-marketo-user-group-invite-for-thumbnail.jpg Dutch Marketo User Group Invite For UBER Amsterdam 18 September 2019 Please join our next Marketo user group meeting at UBER in Amsterdam on 18 September. Registration required through: https://nation.marketo.com/events/2841-netherlands-marketo-user-group-uber (Only for Marketo users) #NLMUG #Marketo #Adobe #MUG #MktgNation 2019-08-20T06:20:42+00:00 yes 26 MarTechFriday Amsterdam Marketo MUG NLMUG UBER https://video.chapmanbright.com/aftermovie-pre-summit-sessions https://video.chapmanbright.com/v.ihtml/player.html?photo_id=52972779 https://video.chapmanbright.com/49543319/52972779/a09a9f3e4657b935847a5544285ef582/video_medium/aftermovie-pre-summit-sessions-video.mp4 https://video.chapmanbright.com/49543319/52972779/a09a9f3e4657b935847a5544285ef582/small/aftermovie-pre-summit-sessions-thumbnail.jpg Aftermovie: Pre-Summit Sessions + Adobe Summit EMEA 2019 An aftermovie with takeaways from our own pre-summit Marketo sessions on 14 May, and Marketo takeaways from the Adobe Summit EMEA on 15-16 May in London. 2019-06-12T20:33:57+00:00 yes 236 Ungated Videos Adobe Marketo Summit Takeaways https://video.chapmanbright.com/adobe-summit-2019-recording https://video.chapmanbright.com/v.ihtml/player.html?photo_id=52357352 https://video.chapmanbright.com/49543318/52357352/6869ee25e131c4d647b48bcc0442dd6d/video_medium/adobe-summit-2019-recording-video.mp4 https://video.chapmanbright.com/49543318/52357352/6869ee25e131c4d647b48bcc0442dd6d/small/adobe-summit-2019-recording-thumbnail.jpg Adobe Summit 2019 Recording - Leveraging Customer Feedback Throughout The Customer Lifecycle - Diederik Martens - Chapman Bright Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We’ll dive into Marketo to show you how to set everything up at your company, no matter if you are on Survicate or SurveyMonkey. 2019-05-22T08:22:24+00:00 yes 1137 Gated Videos adobe feedback marketo survicate https://video.chapmanbright.com/adobe-summit-emea-invitation https://video.chapmanbright.com/v.ihtml/player.html?photo_id=51339774 https://video.chapmanbright.com/49543312/51339774/a926e2a517f2f9278caaf137afdc23bd/video_medium/adobe-summit-emea-invitation-video.mp4 https://video.chapmanbright.com/49543312/51339774/a926e2a517f2f9278caaf137afdc23bd/small/adobe-summit-emea-invitation-thumbnail.jpg Adobe Summit EMEA Invitation Sarah Kennedy from Adobe Marketo and Diederik Martens from Chapman Bright invite you to join the Adobe Summit EMEA in London on May 14-16. 2019-04-29T14:08:05+00:00 yes 74 Ungated Videos https://video.chapmanbright.com/leveraging-customer-feedback https://video.chapmanbright.com/v.ihtml/player.html?photo_id=50422644 https://video.chapmanbright.com/49543319/50422644/8c74a2c331bac4dcbacc3f391b05f64c/video_medium/leveraging-customer-feedback-video.mp4 https://video.chapmanbright.com/49543319/50422644/8c74a2c331bac4dcbacc3f391b05f64c/small/leveraging-customer-feedback-thumbnail.jpg Leveraging Customer Feedback Throughout The Lifecycle Don’t just measure customer satisfaction, but impact it! Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We’ll dive into Marketo to show you how to set everything up at your company, based on our own use case with Marketo and Survicate. 2019-04-15T20:53:32+00:00 yes 426 MarTechFriday https://video.chapmanbright.com/video-marketing-meetup-invitation https://video.chapmanbright.com/v.ihtml/player.html?photo_id=50333842 https://video.chapmanbright.com/49543324/50333842/23299806448033ac240826bfdadfd7e2/video_medium/video-marketing-meetup-invitation-video.mp4 https://video.chapmanbright.com/49543324/50333842/23299806448033ac240826bfdadfd7e2/small/video-marketing-meetup-invitation-thumbnail.jpg Video Marketing Meetup Invitation for 8 May 2019 I'll be speaking at the Video Marketing Meetup (VMM) at TQ on 8 May. I'll be sharing my video marketing journey. I hope to see you there! 2019-04-12T12:56:33+00:00 yes 21 Ungated Videos VMM https://video.chapmanbright.com/smops-becomes-chapman-bright https://video.chapmanbright.com/v.ihtml/player.html?photo_id=50333819 https://video.chapmanbright.com/49543324/50333819/f449014a729f76aa0b2d24055d60321b/video_medium/smops-becomes-chapman-bright-video.mp4 https://video.chapmanbright.com/49543324/50333819/f449014a729f76aa0b2d24055d60321b/small/smops-becomes-chapman-bright-thumbnail.jpg SMOps becomes Chapman Bright We at Chapman Bright stretch the limits for your personal success with MarTech. We’re clear and keen on sharing our passion, expertise, and experience in growing businesses with MarTech with you. We enable leadership with the right technologies, processes, and insights. And we enable marketing and sales practitioners with the rights skills to get the most out of their platforms. Our strategic services include: marketing and sales alignment, organization design, pilots, and assessments. And our operational services include; MarTech implementation, -migration, -integration; data enablement; BI; and talent development and -activation. We distinguish ourselves from the competition by not just being the best, but by making you the best! CLEAR | FOR YOUR PERSONAL SUCCESS | STRETCHING THE LIMITS 2019-04-12T12:56:00+00:00 yes 171 Ungated Videos Chapman Bright Marketing Automation Marketo #MarTechFriday SMOps https://video.chapmanbright.com/the-effort-to-implement-marketing https://video.chapmanbright.com/v.ihtml/player.html?photo_id=50333818 https://video.chapmanbright.com/49543322/50333818/c37d3711896785a33cf7517103ff71e7/video_medium/the-effort-to-implement-marketing-video.mp4 https://video.chapmanbright.com/49543322/50333818/c37d3711896785a33cf7517103ff71e7/small/the-effort-to-implement-marketing-thumbnail.jpg The Effort To Implement Marketing Automation - #MarTechFriday 2018-34 What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo. 2019-04-12T12:55:59+00:00 yes 217 MarTechFriday implementation marketing automation marketo #MarTechFriday netherlands SMOps https://video.chapmanbright.com/why-agile-scrum-is-great-to https://video.chapmanbright.com/v.ihtml/player.html?photo_id=50333817 https://video.chapmanbright.com/49543326/50333817/ff06f58dd0c5c77391ce2fc6859c1e27/video_medium/why-agile-scrum-is-great-to-video.mp4 https://video.chapmanbright.com/49543326/50333817/ff06f58dd0c5c77391ce2fc6859c1e27/small/why-agile-scrum-is-great-to-thumbnail.jpg Why Agile SCRUM is great to implement marketing automation - #MarTechFriday 2018-36 Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value. 2019-04-12T12:55:59+00:00 yes 118 MarTechFriday Agile Diederik Martens Implementation Marketing Automation #MarTechFriday SCRUM SMOps https://video.chapmanbright.com/scoring-buying-journey-stages https://video.chapmanbright.com/v.ihtml/player.html?photo_id=50333816 https://video.chapmanbright.com/49543314/50333816/8be61b8bd4e8acb61c3da18ac34db9ac/video_medium/scoring-buying-journey-stages-video.mp4 https://video.chapmanbright.com/49543314/50333816/8be61b8bd4e8acb61c3da18ac34db9ac/small/scoring-buying-journey-stages-thumbnail.jpg Scoring buying journey stages - #MarTechFriday 2018-32 Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video. 2019-04-12T12:55:59+00:00 yes 114 MarTechFriday Buying Journeys Diederik Martens Marketing Automation Marketo #MarTechFriday SiriusDecisions SMOps https://video.chapmanbright.com/adobe-acquires-marketo https://video.chapmanbright.com/v.ihtml/player.html?photo_id=50333814 https://video.chapmanbright.com/49543318/50333814/79b472b095e0630a90a1baad1099b2ff/video_medium/adobe-acquires-marketo-video.mp4 https://video.chapmanbright.com/49543318/50333814/79b472b095e0630a90a1baad1099b2ff/small/adobe-acquires-marketo-thumbnail.jpg Adobe acquires Marketo - #MarTechFriday 2018-38 This #MarTechFriday is all about Marketo being acquired by Adobe. 2019-04-12T12:55:59+00:00 yes 115 Ungated Videos Acquisition Adobe Experience Cloud Marketo #MarTechFriday SMOps https://video.chapmanbright.com/whitespaces-and-email-salutation https://video.chapmanbright.com/v.ihtml/player.html?photo_id=50333815 https://video.chapmanbright.com/49543329/50333815/073dfbc7583463f4acc99cb8207f5266/video_medium/whitespaces-and-email-salutation-video.mp4 https://video.chapmanbright.com/49543329/50333815/073dfbc7583463f4acc99cb8207f5266/small/whitespaces-and-email-salutation-thumbnail.jpg Whitespaces and Email Salutation Tokens Scripts - #MarTechFriday 2018-33 Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting. This video has some @Marketo related topics, but could also apply to other marketing automation platforms. [[German example]] #if ( ${lead.LastName} ne "" && ${lead.Salutation} eq "Herr" ) Sehr geehrter ${lead.Salutation} ${lead.LastName}, #elseif ( ${lead.LastName} ne "" && ${lead.Salutation} eq "Frau" ) Sehr geehrte ${lead.Salutation} ${lead.LastName}, #else Sehr geehrte Damen und Herren, #end [[English Example]] #if ( ${lead.Salutation} ne "" && ${lead.MiddleName} ne "" && ${lead.LastName} ne "" ) Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" && ${lead.MiddleName} ne "" && ${lead.LastName} ne "" ) Dear Sir or Madam ${lead.MiddleName} ${lead.LastName}, #elseif ( ${lead.Salutation} ne "" && ${lead.MiddleName} eq "" && ${lead.LastName} ne "" ) Dear ${lead.Salutation} ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" && ${lead.MiddleName} eq "" && ${lead.LastName} ne "" ) Dear Sir or Madam ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" && ${lead.MiddleName} eq "" && ${lead.LastName} eq "" ) Dear Sir or Madam, #elseif ( ${lead.Salutation} eq "" && ${lead.MiddleName} ne "" && ${lead.LastName} eq "" ) Dear Sir or Madam, #elseif ( ${lead.Salutation} ne "" && ${lead.MiddleName} eq "" && ${lead.LastName} eq "" ) Dear ${lead.Salutation}, #else Dear Sir or Madam, #end 2019-04-12T12:55:59+00:00 yes 191 MarTechFriday Diederik Martens Email Tokens Marketo Salutation SMOps Velocity Email Script