Chapman Bright info@chapmanbright.com https://video.chapmanbright.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Chapman Bright episodic no https://video.chapmanbright.com/files/rv0.0/sitelogo.gif https://video.chapmanbright.com http://video.chapmanbright.com/behind-the-scenes-of-a-webinar <p>We hosted a webinar in May 2020, which you can watch on <a href="https://chapmanbright.com/resources/keynotes/how-to-deliver-an-engaging-webinar-that-works/">https://chapmanbright.com/resources/keynotes/how-to-deliver-an-engaging-webinar-that-works/</a>. This is a behind the scenes video on that speific webinar.</p><p><a href="http://video.chapmanbright.com/behind-the-scenes-of-a-webinar"><img src="http://video.chapmanbright.com/60650861/63194081/a7251d20020abce394bb9ca3cbfe19ce/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/63194081 Mon, 08 Jun 2020 13:32:32 GMT Behind the scenes of a webinar We hosted a webinar in May 2020, which you can watch on https://chapmanbright.com/resources/keynotes/how-to-deliver-an-engaging-webinar-that-works/. This is a behind the scenes video on that speific webinar. We hosted a webinar in May 2020, which you can watch on https://chapmanbright.com/resources/keynotes/how-to-deliver-an-engaging-webinar-that-works/. This is a behind the scenes video on that speific webinar. Chapman Bright 09:37 <p>We hosted a webinar in May 2020, which you can watch on <a href="https://chapmanbright.com/resources/keynotes/how-to-deliver-an-engaging-webinar-that-works/">https://chapmanbright.com/resources/keynotes/how-to-deliver-an-engaging-webinar-that-works/</a>. This is a behind the scenes video on that speific webinar.</p><p><a href="http://video.chapmanbright.com/behind-the-scenes-of-a-webinar"><img src="http://video.chapmanbright.com/60650861/63194081/a7251d20020abce394bb9ca3cbfe19ce/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/dutch-marketo-user-group-invite-for <p>Please join our next Marketo user group meeting at UBER in Amsterdam on 18 September. Registration required through: https://nation.marketo.com/events/2841-netherlands-marketo-user-group-uber (Only for Marketo users) #NLMUG #Marketo #Adobe #MUG #MktgNation</p><p><a href="http://video.chapmanbright.com/dutch-marketo-user-group-invite-for"><img src="http://video.chapmanbright.com/49543315/54926227/cf890ab67d45ee278d6add8ac1aa31a5/standard/download-7-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/54926227 Tue, 20 Aug 2019 06:22:34 GMT Dutch Marketo User Group Invite For UBER Amsterdam 18 September 2019 Please join our next Marketo user group meeting at UBER in Amsterdam on 18 September. Registration required through: https://nation.marketo.com/events/2841-netherlands-marketo-user-group-uber (Only for Marketo users) #NLMUG #Marketo #Adobe #MUG #MktgNation Please join our next Marketo user group meeting at UBER in Amsterdam on 18 September. Registration required through: https://nation.marketo.com/events/2841-netherlands-marketo-user-group-uber (Only for Marketo users) #NLMUG #Marketo #Adobe #MUG... Chapman Bright 00:26 <p>Please join our next Marketo user group meeting at UBER in Amsterdam on 18 September. Registration required through: https://nation.marketo.com/events/2841-netherlands-marketo-user-group-uber (Only for Marketo users) #NLMUG #Marketo #Adobe #MUG #MktgNation</p><p><a href="http://video.chapmanbright.com/dutch-marketo-user-group-invite-for"><img src="http://video.chapmanbright.com/49543315/54926227/cf890ab67d45ee278d6add8ac1aa31a5/standard/download-7-thumbnail.jpg" width="600" height="338"/></a></p> Amsterdam Marketo MUG NLMUG UBER http://video.chapmanbright.com/leveraging-customer-feedback <p>Don’t just measure customer satisfaction, but impact it! Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers.<p></p> <p>We’ll dive into Marketo to show you how to set everything up at your company, based on our own use case with Marketo and Survicate.</p></p><p><a href="http://video.chapmanbright.com/leveraging-customer-feedback"><img src="http://video.chapmanbright.com/49543319/50422644/8c74a2c331bac4dcbacc3f391b05f64c/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50422644 Tue, 16 Apr 2019 05:59:44 GMT Leveraging Customer Feedback Throughout The Lifecycle Don’t just measure customer satisfaction, but impact it! Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We’ll dive into Marketo to show you how to set everything up at your company, based on our own use case with Marketo and Survicate. Don’t just measure customer satisfaction, but impact it! Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We’ll... Chapman Bright 07:06 <p>Don’t just measure customer satisfaction, but impact it! Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers.<p></p> <p>We’ll dive into Marketo to show you how to set everything up at your company, based on our own use case with Marketo and Survicate.</p></p><p><a href="http://video.chapmanbright.com/leveraging-customer-feedback"><img src="http://video.chapmanbright.com/49543319/50422644/8c74a2c331bac4dcbacc3f391b05f64c/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/why-agile-scrum-is-great-to <p>Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value.</p><p><a href="http://video.chapmanbright.com/why-agile-scrum-is-great-to"><img src="http://video.chapmanbright.com/49543326/50333817/ff06f58dd0c5c77391ce2fc6859c1e27/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333817 Fri, 31 Aug 2018 00:00:00 GMT Why Agile SCRUM is great to implement marketing automation - #MarTechFriday... Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value. Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value. Chapman Bright 01:58 <p>Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value.</p><p><a href="http://video.chapmanbright.com/why-agile-scrum-is-great-to"><img src="http://video.chapmanbright.com/49543326/50333817/ff06f58dd0c5c77391ce2fc6859c1e27/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Agile Diederik Martens Implementation Marketing Automation #MarTechFriday SCRUM SMOps http://video.chapmanbright.com/the-effort-to-implement-marketing <p>What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.</p><p><a href="http://video.chapmanbright.com/the-effort-to-implement-marketing"><img src="http://video.chapmanbright.com/49543322/50333818/c37d3711896785a33cf7517103ff71e7/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333818 Fri, 17 Aug 2018 00:00:00 GMT The Effort To Implement Marketing Automation - #MarTechFriday 2018-34 What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo. What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different... Chapman Bright 03:37 <p>What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.</p><p><a href="http://video.chapmanbright.com/the-effort-to-implement-marketing"><img src="http://video.chapmanbright.com/49543322/50333818/c37d3711896785a33cf7517103ff71e7/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> implementation marketing automation marketo #MarTechFriday netherlands SMOps http://video.chapmanbright.com/whitespaces-and-email-salutation <p>Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting.<p></p> <p>This video has some @Marketo related topics, but could also apply to other marketing automation platforms.</p> <p>[[German example]]<br> #if ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Herr" )<br> Sehr geehrter ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Frau" )<br> Sehr geehrte ${lead.Salutation} ${lead.LastName},<br> #else<br> Sehr geehrte Damen und Herren,<br> #end</p> <p>[[English Example]]<br> #if ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear ${lead.Salutation},<br> #else<br> Dear Sir or Madam,<br> #end</p></p><p><a href="http://video.chapmanbright.com/whitespaces-and-email-salutation"><img src="http://video.chapmanbright.com/49543329/50333815/073dfbc7583463f4acc99cb8207f5266/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333815 Fri, 10 Aug 2018 00:00:00 GMT Whitespaces and Email Salutation Tokens Scripts - #MarTechFriday 2018-33 Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting. This video has some @Marketo related topics, but could also apply to other marketing automation platforms. [[German example]] #if ( ${lead.LastName} ne "" ${lead.Salutation} eq "Herr" ) Sehr geehrter ${lead.Salutation} ${lead.LastName}, #elseif ( ${lead.LastName} ne "" ${lead.Salutation} eq "Frau" ) Sehr geehrte ${lead.Salutation} ${lead.LastName}, #else Sehr geehrte Damen und Herren, #end [[English Example]] #if ( ${lead.Salutation} ne "" ${lead.MiddleName} ne "" ${lead.LastName} ne "" ) Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} ne "" ${lead.LastName} ne "" ) Dear Sir or Madam ${lead.MiddleName} ${lead.LastName}, #elseif ( ${lead.Salutation} ne "" ${lead.MiddleName} eq "" ${lead.LastName} ne "" ) Dear ${lead.Salutation} ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} eq "" ${lead.LastName} ne "" ) Dear Sir or Madam ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} eq "" ${lead.LastName} eq "" ) Dear Sir or Madam, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} ne "" ${lead.LastName} eq "" ) Dear Sir or Madam, #elseif ( ${lead.Salutation} ne "" ${lead.MiddleName} eq "" ${lead.LastName} eq "" ) Dear ${lead.Salutation}, #else Dear Sir or Madam, #end Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting. This video has some... Chapman Bright 03:11 <p>Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting.<p></p> <p>This video has some @Marketo related topics, but could also apply to other marketing automation platforms.</p> <p>[[German example]]<br> #if ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Herr" )<br> Sehr geehrter ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Frau" )<br> Sehr geehrte ${lead.Salutation} ${lead.LastName},<br> #else<br> Sehr geehrte Damen und Herren,<br> #end</p> <p>[[English Example]]<br> #if ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear ${lead.Salutation},<br> #else<br> Dear Sir or Madam,<br> #end</p></p><p><a href="http://video.chapmanbright.com/whitespaces-and-email-salutation"><img src="http://video.chapmanbright.com/49543329/50333815/073dfbc7583463f4acc99cb8207f5266/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Diederik Martens Email Tokens Marketo Salutation SMOps Velocity Email Script http://video.chapmanbright.com/scoring-buying-journey-stages <p>Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.</p><p><a href="http://video.chapmanbright.com/scoring-buying-journey-stages"><img src="http://video.chapmanbright.com/49543314/50333816/8be61b8bd4e8acb61c3da18ac34db9ac/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333816 Mon, 06 Aug 2018 00:00:00 GMT Scoring buying journey stages - #MarTechFriday 2018-32 Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video. Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's... Chapman Bright 01:54 <p>Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.</p><p><a href="http://video.chapmanbright.com/scoring-buying-journey-stages"><img src="http://video.chapmanbright.com/49543314/50333816/8be61b8bd4e8acb61c3da18ac34db9ac/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Buying Journeys Diederik Martens Marketing Automation Marketo #MarTechFriday SiriusDecisions SMOps