Chapman Bright info@chapmanbright.com https://video.chapmanbright.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Chapman Bright episodic no https://video.chapmanbright.com/files/rv0.0/sitelogo.gif https://video.chapmanbright.com http://video.chapmanbright.com/smops-becomes-chapman-bright <p>We at Chapman Bright stretch the limits for your personal success with MarTech.</p> <p>We’re clear and keen on sharing our passion, expertise, and experience in growing businesses with MarTech with you. We enable leadership with the right technologies, processes, and insights. And we enable marketing and sales practitioners with the rights skills to get the most out of their platforms.</p> <p>Our strategic services include: marketing and sales alignment, organization design, pilots, and assessments. And our operational services include; MarTech implementation, -migration, -integration; data enablement; BI; and talent development and -activation.</p> <p>We distinguish ourselves from the competition by not just being the best, but by making you the best!</p> <p>CLEAR | FOR YOUR PERSONAL SUCCESS | STRETCHING THE LIMITS</p><p><a href="http://video.chapmanbright.com/smops-becomes-chapman-bright"><img src="http://video.chapmanbright.com/49543324/50333819/f449014a729f76aa0b2d24055d60321b/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333819 Fri, 08 Feb 2019 00:00:00 GMT SMOps becomes Chapman Bright We at Chapman Bright stretch the limits for your personal success with MarTech. We’re clear and keen on sharing our passion, expertise, and experience in growing businesses with MarTech with you. We enable leadership with the right technologies, processes, and insights. And we enable marketing and sales practitioners with the rights skills to get the most out of their platforms. Our strategic services include: marketing and sales alignment, organization design, pilots, and assessments. And our operational services include; MarTech implementation, -migration, -integration; data enablement; BI; and talent development and -activation. We distinguish ourselves from the competition by not just being the best, but by making you the best! CLEAR | FOR YOUR PERSONAL SUCCESS | STRETCHING THE LIMITS We at Chapman Bright stretch the limits for your personal success with MarTech. We’re clear and keen on sharing our passion, expertise, and experience in growing businesses with MarTech with you. We enable leadership with the right technologies,... Chapman Bright 02:51 <p>We at Chapman Bright stretch the limits for your personal success with MarTech.</p> <p>We’re clear and keen on sharing our passion, expertise, and experience in growing businesses with MarTech with you. We enable leadership with the right technologies, processes, and insights. And we enable marketing and sales practitioners with the rights skills to get the most out of their platforms.</p> <p>Our strategic services include: marketing and sales alignment, organization design, pilots, and assessments. And our operational services include; MarTech implementation, -migration, -integration; data enablement; BI; and talent development and -activation.</p> <p>We distinguish ourselves from the competition by not just being the best, but by making you the best!</p> <p>CLEAR | FOR YOUR PERSONAL SUCCESS | STRETCHING THE LIMITS</p><p><a href="http://video.chapmanbright.com/smops-becomes-chapman-bright"><img src="http://video.chapmanbright.com/49543324/50333819/f449014a729f76aa0b2d24055d60321b/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Chapman Bright Marketing Automation Marketo #MarTechFriday SMOps http://video.chapmanbright.com/adobe-acquires-marketo <p>This #MarTechFriday is all about Marketo being acquired by Adobe.</p><p><a href="http://video.chapmanbright.com/adobe-acquires-marketo"><img src="http://video.chapmanbright.com/49543318/50333814/79b472b095e0630a90a1baad1099b2ff/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333814 Fri, 21 Sep 2018 00:00:00 GMT Adobe acquires Marketo - #MarTechFriday 2018-38 This #MarTechFriday is all about Marketo being acquired by Adobe. This #MarTechFriday is all about Marketo being acquired by Adobe. Chapman Bright 01:55 <p>This #MarTechFriday is all about Marketo being acquired by Adobe.</p><p><a href="http://video.chapmanbright.com/adobe-acquires-marketo"><img src="http://video.chapmanbright.com/49543318/50333814/79b472b095e0630a90a1baad1099b2ff/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Acquisition Adobe Experience Cloud Marketo #MarTechFriday SMOps http://video.chapmanbright.com/why-agile-scrum-is-great-to <p>Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value.</p><p><a href="http://video.chapmanbright.com/why-agile-scrum-is-great-to"><img src="http://video.chapmanbright.com/49543326/50333817/ff06f58dd0c5c77391ce2fc6859c1e27/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333817 Fri, 31 Aug 2018 00:00:00 GMT Why Agile SCRUM is great to implement marketing automation - #MarTechFriday... Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value. Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value. Chapman Bright 01:58 <p>Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value.</p><p><a href="http://video.chapmanbright.com/why-agile-scrum-is-great-to"><img src="http://video.chapmanbright.com/49543326/50333817/ff06f58dd0c5c77391ce2fc6859c1e27/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Agile Diederik Martens Implementation Marketing Automation #MarTechFriday SCRUM SMOps http://video.chapmanbright.com/the-effort-to-implement-marketing <p>What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.</p><p><a href="http://video.chapmanbright.com/the-effort-to-implement-marketing"><img src="http://video.chapmanbright.com/49543322/50333818/c37d3711896785a33cf7517103ff71e7/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333818 Fri, 17 Aug 2018 00:00:00 GMT The Effort To Implement Marketing Automation - #MarTechFriday 2018-34 What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo. What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different... Chapman Bright 03:37 <p>What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.</p><p><a href="http://video.chapmanbright.com/the-effort-to-implement-marketing"><img src="http://video.chapmanbright.com/49543322/50333818/c37d3711896785a33cf7517103ff71e7/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> implementation marketing automation marketo #MarTechFriday netherlands SMOps http://video.chapmanbright.com/whitespaces-and-email-salutation <p>Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting.<p></p> <p>This video has some @Marketo related topics, but could also apply to other marketing automation platforms.</p> <p>[[German example]]<br> #if ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Herr" )<br> Sehr geehrter ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Frau" )<br> Sehr geehrte ${lead.Salutation} ${lead.LastName},<br> #else<br> Sehr geehrte Damen und Herren,<br> #end</p> <p>[[English Example]]<br> #if ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear ${lead.Salutation},<br> #else<br> Dear Sir or Madam,<br> #end</p></p><p><a href="http://video.chapmanbright.com/whitespaces-and-email-salutation"><img src="http://video.chapmanbright.com/49543329/50333815/073dfbc7583463f4acc99cb8207f5266/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333815 Fri, 10 Aug 2018 00:00:00 GMT Whitespaces and Email Salutation Tokens Scripts - #MarTechFriday 2018-33 Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting. This video has some @Marketo related topics, but could also apply to other marketing automation platforms. [[German example]] #if ( ${lead.LastName} ne "" ${lead.Salutation} eq "Herr" ) Sehr geehrter ${lead.Salutation} ${lead.LastName}, #elseif ( ${lead.LastName} ne "" ${lead.Salutation} eq "Frau" ) Sehr geehrte ${lead.Salutation} ${lead.LastName}, #else Sehr geehrte Damen und Herren, #end [[English Example]] #if ( ${lead.Salutation} ne "" ${lead.MiddleName} ne "" ${lead.LastName} ne "" ) Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} ne "" ${lead.LastName} ne "" ) Dear Sir or Madam ${lead.MiddleName} ${lead.LastName}, #elseif ( ${lead.Salutation} ne "" ${lead.MiddleName} eq "" ${lead.LastName} ne "" ) Dear ${lead.Salutation} ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} eq "" ${lead.LastName} ne "" ) Dear Sir or Madam ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} eq "" ${lead.LastName} eq "" ) Dear Sir or Madam, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} ne "" ${lead.LastName} eq "" ) Dear Sir or Madam, #elseif ( ${lead.Salutation} ne "" ${lead.MiddleName} eq "" ${lead.LastName} eq "" ) Dear ${lead.Salutation}, #else Dear Sir or Madam, #end Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting. This video has some... Chapman Bright 03:11 <p>Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting.<p></p> <p>This video has some @Marketo related topics, but could also apply to other marketing automation platforms.</p> <p>[[German example]]<br> #if ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Herr" )<br> Sehr geehrter ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Frau" )<br> Sehr geehrte ${lead.Salutation} ${lead.LastName},<br> #else<br> Sehr geehrte Damen und Herren,<br> #end</p> <p>[[English Example]]<br> #if ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear ${lead.Salutation},<br> #else<br> Dear Sir or Madam,<br> #end</p></p><p><a href="http://video.chapmanbright.com/whitespaces-and-email-salutation"><img src="http://video.chapmanbright.com/49543329/50333815/073dfbc7583463f4acc99cb8207f5266/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Diederik Martens Email Tokens Marketo Salutation SMOps Velocity Email Script http://video.chapmanbright.com/scoring-buying-journey-stages <p>Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.</p><p><a href="http://video.chapmanbright.com/scoring-buying-journey-stages"><img src="http://video.chapmanbright.com/49543314/50333816/8be61b8bd4e8acb61c3da18ac34db9ac/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333816 Mon, 06 Aug 2018 00:00:00 GMT Scoring buying journey stages - #MarTechFriday 2018-32 Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video. Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's... Chapman Bright 01:54 <p>Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.</p><p><a href="http://video.chapmanbright.com/scoring-buying-journey-stages"><img src="http://video.chapmanbright.com/49543314/50333816/8be61b8bd4e8acb61c3da18ac34db9ac/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Buying Journeys Diederik Martens Marketing Automation Marketo #MarTechFriday SiriusDecisions SMOps