Chapman Bright info@chapmanbright.com https://video.chapmanbright.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Chapman Bright episodic no https://video.chapmanbright.com/files/rv0.0/sitelogo.gif https://video.chapmanbright.com http://video.chapmanbright.com/2022-keynote-password-estonia-by <p>A recording of one of the two main keynotes at Password 2022 in Tallinn, Estonia. Diederik presented about his lessons learned around the change management aspects of making marketing technology work.</p><p><a href="http://video.chapmanbright.com/2022-keynote-password-estonia-by"><img src="http://video.chapmanbright.com/64968576/82715609/39053ae98aba75d673174ed21ada54dc/standard/download-16-thumbnail.jpg" width="75" height=""/></a></p> http://video.chapmanbright.com/photo/82715609 Wed, 18 Jan 2023 16:44:32 GMT 2022 - Keynote Password Estonia By Diederik Martens A recording of one of the two main keynotes at Password 2022 in Tallinn, Estonia. Diederik presented about his lessons learned around the change management aspects of making marketing technology work. A recording of one of the two main keynotes at Password 2022 in Tallinn, Estonia. Diederik presented about his lessons learned around the change management aspects of making marketing technology work. Chapman Bright 38:42 <p>A recording of one of the two main keynotes at Password 2022 in Tallinn, Estonia. Diederik presented about his lessons learned around the change management aspects of making marketing technology work.</p><p><a href="http://video.chapmanbright.com/2022-keynote-password-estonia-by"><img src="http://video.chapmanbright.com/64968576/82715609/39053ae98aba75d673174ed21ada54dc/standard/download-16-thumbnail.jpg" width="75" height=""/></a></p> change manegement keynote marketing automation http://video.chapmanbright.com/mastering-the-art-of-conversational-1 <p><p>&nbsp;</p> <p>Your prospects and customers expect consistent and personalized experiences when engaging with your company, and real-time conversations help you do just that.&nbsp;</p> <p>Join Chapman Bright's resident conversational marketing expert Ellen Schwier, and Adobe's very own Sreekanth Reddy, to learn more about how you can drive website engagement and increase conversions with <a href="https://chapmanbright.com/martech-services/chat-conversational-marketing/" target="_blank">Dynamic Chat</a>.</p> <p>You'll walk away with:</p> <p>- An understanding of conversational marketing and its role in the marketing mix.</p> <p>- A framework on how to approach a chat project.</p> <p>- An inside look into the new Marketo Engage Dynamic Chat capability.</p> <p>- Resources to help you get started right away.</p> <p>&nbsp;</p> </p><p><a href="http://video.chapmanbright.com/mastering-the-art-of-conversational-1"><img src="http://video.chapmanbright.com/64968576/74923172/ad36f3d7573c853ccdad08de281fe9c7/standard/download-7-thumbnail.jpg" width="75" height=""/></a></p> http://video.chapmanbright.com/photo/74923172 Mon, 11 Apr 2022 06:43:24 GMT Mastering the Art of Conversational Marketing: How to Engage and Grow Your... Your prospects and customers expect consistent and personalized experiences when engaging with your company, and real-time conversations help you do just that. Join Chapman Bright's resident conversational marketing expert Ellen Schwier, and Adobe's very own Sreekanth Reddy, to learn more about how you can drive website engagement and increase conversions with Dynamic Chat. You'll walk away with: - An understanding of conversational marketing and its role in the marketing mix. - A framework on how to approach a chat project. - An inside look into the new Marketo Engage Dynamic Chat capability. - Resources to help you get started right away. Your prospects and customers expect consistent and personalized experiences when engaging with your company, and real-time conversations help you do just that. Join Chapman Bright's resident conversational marketing expert Ellen Schwier, and... Chapman Bright 53:17 <p><p>&nbsp;</p> <p>Your prospects and customers expect consistent and personalized experiences when engaging with your company, and real-time conversations help you do just that.&nbsp;</p> <p>Join Chapman Bright's resident conversational marketing expert Ellen Schwier, and Adobe's very own Sreekanth Reddy, to learn more about how you can drive website engagement and increase conversions with <a href="https://chapmanbright.com/martech-services/chat-conversational-marketing/" target="_blank">Dynamic Chat</a>.</p> <p>You'll walk away with:</p> <p>- An understanding of conversational marketing and its role in the marketing mix.</p> <p>- A framework on how to approach a chat project.</p> <p>- An inside look into the new Marketo Engage Dynamic Chat capability.</p> <p>- Resources to help you get started right away.</p> <p>&nbsp;</p> </p><p><a href="http://video.chapmanbright.com/mastering-the-art-of-conversational-1"><img src="http://video.chapmanbright.com/64968576/74923172/ad36f3d7573c853ccdad08de281fe9c7/standard/download-7-thumbnail.jpg" width="75" height=""/></a></p> http://video.chapmanbright.com/conversational-marketing-1 <p>Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this first video she introduces you to conversational marketing.</p><p><a href="http://video.chapmanbright.com/conversational-marketing-1"><img src="http://video.chapmanbright.com/64968569/74538675/710b0d19c97353565199ea9678d4b867/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> http://video.chapmanbright.com/photo/74538675 Tue, 08 Mar 2022 08:15:45 GMT Conversational Marketing - 1. Introduction Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this first video she introduces you to conversational marketing. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this first video she introduces you to conversational marketing. Chapman Bright 03:47 <p>Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this first video she introduces you to conversational marketing.</p><p><a href="http://video.chapmanbright.com/conversational-marketing-1"><img src="http://video.chapmanbright.com/64968569/74538675/710b0d19c97353565199ea9678d4b867/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> Chat Conversational http://video.chapmanbright.com/conversational-marketing-2-first <p>Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this second video she talks you through the first workshop you should organize to define goals and brainstorm.</p><p><a href="http://video.chapmanbright.com/conversational-marketing-2-first"><img src="http://video.chapmanbright.com/64968556/74538679/c8ee5bc40c0fa0e5d3a86bc7c9d33e5a/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.chapmanbright.com/photo/74538679 Tue, 08 Mar 2022 08:15:41 GMT Conversational Marketing - 2. First Workshop Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this second video she talks you through the first workshop you should organize to define goals and brainstorm. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this second video she talks you through the first workshop you should... Chapman Bright 03:42 <p>Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this second video she talks you through the first workshop you should organize to define goals and brainstorm.</p><p><a href="http://video.chapmanbright.com/conversational-marketing-2-first"><img src="http://video.chapmanbright.com/64968556/74538679/c8ee5bc40c0fa0e5d3a86bc7c9d33e5a/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> chat conversational http://video.chapmanbright.com/conversational-marketing-3-second <p>Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this third video she talks you through the second workshop you should organize to further refine your conversation hypothesis and how to prioritize.</p><p><a href="http://video.chapmanbright.com/conversational-marketing-3-second"><img src="http://video.chapmanbright.com/64968576/74538775/e7101b64bee3ab4160810710e193ca11/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.chapmanbright.com/photo/74538775 Tue, 08 Mar 2022 08:15:38 GMT Conversational Marketing - 3. Second Workshop Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this third video she talks you through the second workshop you should organize to further refine your conversation hypothesis and how to prioritize. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this third video she talks you through the second workshop you should... Chapman Bright 05:27 <p>Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this third video she talks you through the second workshop you should organize to further refine your conversation hypothesis and how to prioritize.</p><p><a href="http://video.chapmanbright.com/conversational-marketing-3-second"><img src="http://video.chapmanbright.com/64968576/74538775/e7101b64bee3ab4160810710e193ca11/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> chat conversational http://video.chapmanbright.com/conversational-marketing-4 <p>Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this fourth video she talks you through some of the possible success metrics.</p><p><a href="http://video.chapmanbright.com/conversational-marketing-4"><img src="http://video.chapmanbright.com/64968579/74538923/c987e199c16b6f04f384f6d47889b33d/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> http://video.chapmanbright.com/photo/74538923 Tue, 08 Mar 2022 08:15:25 GMT Conversational Marketing - 4. Reporting Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this fourth video she talks you through some of the possible success metrics. Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this fourth video she talks you through some of the possible success... Chapman Bright 03:58 <p>Ellen Schwier, MarTech Consultant at Chapman Bright, shares her best-practices on how to ensure success with conversational marketing from the start in this video series. In this fourth video she talks you through some of the possible success metrics.</p><p><a href="http://video.chapmanbright.com/conversational-marketing-4"><img src="http://video.chapmanbright.com/64968579/74538923/c987e199c16b6f04f384f6d47889b33d/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> chat conversational http://video.chapmanbright.com/martech-day-2021-diederik-martens <p>Best practice methods to make MarTech successful and drive success at your company. A recording of the opening keynote, by Diederik Martens, at MarTech Day 2021. If you read between the lines in his new book, in between the experiences and theory, you'll discover different ways of change management methods to increase MarTech adoption and success. It's these methods that Diederik highlights in his keynote.</p><p><a href="http://video.chapmanbright.com/martech-day-2021-diederik-martens"><img src="http://video.chapmanbright.com/64968577/72637051/7645ec493368c77219b92e111c3160e5/standard/download-15-thumbnail.jpg" width="75" height=""/></a></p> http://video.chapmanbright.com/photo/72637051 Mon, 13 Dec 2021 13:56:05 GMT MarTech Day 2021 - Diederik Martens - Marketing Automation Untangled Best practice methods to make MarTech successful and drive success at your company. A recording of the opening keynote, by Diederik Martens, at MarTech Day 2021. If you read between the lines in his new book, in between the experiences and theory, you'll discover different ways of change management methods to increase MarTech adoption and success. It's these methods that Diederik highlights in his keynote. Best practice methods to make MarTech successful and drive success at your company. A recording of the opening keynote, by Diederik Martens, at MarTech Day 2021. If you read between the lines in his new book, in between the experiences and theory,... Chapman Bright 23:25 <p>Best practice methods to make MarTech successful and drive success at your company. A recording of the opening keynote, by Diederik Martens, at MarTech Day 2021. If you read between the lines in his new book, in between the experiences and theory, you'll discover different ways of change management methods to increase MarTech adoption and success. It's these methods that Diederik highlights in his keynote.</p><p><a href="http://video.chapmanbright.com/martech-day-2021-diederik-martens"><img src="http://video.chapmanbright.com/64968577/72637051/7645ec493368c77219b92e111c3160e5/standard/download-15-thumbnail.jpg" width="75" height=""/></a></p> MarTech http://video.chapmanbright.com/behind-the-scenes-of-a-webinar <p>We hosted a webinar in May 2020, which you can watch on <a href="https://chapmanbright.com/resources/keynotes/how-to-deliver-an-engaging-webinar-that-works/">https://chapmanbright.com/resources/keynotes/how-to-deliver-an-engaging-webinar-that-works/</a>. This is a behind the scenes video on that speific webinar.</p><p><a href="http://video.chapmanbright.com/behind-the-scenes-of-a-webinar"><img src="http://video.chapmanbright.com/60650861/63194081/a7251d20020abce394bb9ca3cbfe19ce/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/63194081 Mon, 08 Jun 2020 13:32:32 GMT Behind the scenes of a webinar We hosted a webinar in May 2020, which you can watch on https://chapmanbright.com/resources/keynotes/how-to-deliver-an-engaging-webinar-that-works/. This is a behind the scenes video on that speific webinar. We hosted a webinar in May 2020, which you can watch on https://chapmanbright.com/resources/keynotes/how-to-deliver-an-engaging-webinar-that-works/. This is a behind the scenes video on that speific webinar. Chapman Bright 09:37 <p>We hosted a webinar in May 2020, which you can watch on <a href="https://chapmanbright.com/resources/keynotes/how-to-deliver-an-engaging-webinar-that-works/">https://chapmanbright.com/resources/keynotes/how-to-deliver-an-engaging-webinar-that-works/</a>. This is a behind the scenes video on that speific webinar.</p><p><a href="http://video.chapmanbright.com/behind-the-scenes-of-a-webinar"><img src="http://video.chapmanbright.com/60650861/63194081/a7251d20020abce394bb9ca3cbfe19ce/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/how-to-deliver-an-engaging-webinar-3 <p><p>Join our webinar Christoffer Larsen, VP of Marketing at TwentyThree, and Diederik Martens, Chief Marketing Technologist &amp; Founder of Chapman Bright, guide you through:</p> <ul><li>Getting started with webinars</li><li>5 steps to optimize your webinar strategy</li><li>How to generate leads with online events</li><li>Engaging webinar formats</li><li>Benefits of integrating your webinar platform with marketing automation</li><li>How to set up this integration (native and non-native)</li><li>Example marketing automation - webinar programs</li></ul></p><p><a href="http://video.chapmanbright.com/how-to-deliver-an-engaging-webinar-3"><img src="http://video.chapmanbright.com/60445027/63090034/539c491ba4c58b5beca3513ac5061ad7/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/63090034 Fri, 29 May 2020 12:05:42 GMT How to deliver an engaging webinar that works in 2020? Join our webinar Christoffer Larsen, VP of Marketing at TwentyThree, and Diederik Martens, Chief Marketing Technologist Founder of Chapman Bright, guide you through: Getting started with webinars5 steps to optimize your webinar strategyHow to generate leads with online eventsEngaging webinar formatsBenefits of integrating your webinar platform with marketing automationHow to set up this integration (native and non-native)Example marketing automation - webinar programs Join our webinar Christoffer Larsen, VP of Marketing at TwentyThree, and Diederik Martens, Chief Marketing Technologist Founder of Chapman Bright, guide you through: Getting started with webinars5 steps to optimize your webinar strategyHow to... Chapman Bright 52:45 <p><p>Join our webinar Christoffer Larsen, VP of Marketing at TwentyThree, and Diederik Martens, Chief Marketing Technologist &amp; Founder of Chapman Bright, guide you through:</p> <ul><li>Getting started with webinars</li><li>5 steps to optimize your webinar strategy</li><li>How to generate leads with online events</li><li>Engaging webinar formats</li><li>Benefits of integrating your webinar platform with marketing automation</li><li>How to set up this integration (native and non-native)</li><li>Example marketing automation - webinar programs</li></ul></p><p><a href="http://video.chapmanbright.com/how-to-deliver-an-engaging-webinar-3"><img src="http://video.chapmanbright.com/60445027/63090034/539c491ba4c58b5beca3513ac5061ad7/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/marketo-engage-web <p>Marketo Engage - Web Personalization (RTP)</p><p><a href="http://video.chapmanbright.com/marketo-engage-web"><img src="http://video.chapmanbright.com/60445190/62068297/724245bf47ba6b58f119a2cc69b16dea/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/62068297 Fri, 10 Apr 2020 10:19:10 GMT Marketo Engage - Web Personalization (RTP) Marketo Engage - Web Personalization (RTP) Marketo Engage - Web Personalization (RTP) Chapman Bright 08:09 <p>Marketo Engage - Web Personalization (RTP)</p><p><a href="http://video.chapmanbright.com/marketo-engage-web"><img src="http://video.chapmanbright.com/60445190/62068297/724245bf47ba6b58f119a2cc69b16dea/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> Marketo http://video.chapmanbright.com/listening-to-customers-leverage <p>Leveraging feedback at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020, Las Vegas.</p><p><a href="http://video.chapmanbright.com/listening-to-customers-leverage"><img src="http://video.chapmanbright.com/60445029/61466116/3e92e938ea6cd3a8951ca3602d2e1a0b/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/61466116 Wed, 18 Mar 2020 14:54:13 GMT Listening to Customers: Leverage Feedback Throughout the Lifecycle Leveraging feedback at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020, Las Vegas. Leveraging feedback at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020, Las Vegas. Chapman Bright 32:20 <p>Leveraging feedback at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020, Las Vegas.</p><p><a href="http://video.chapmanbright.com/listening-to-customers-leverage"><img src="http://video.chapmanbright.com/60445029/61466116/3e92e938ea6cd3a8951ca3602d2e1a0b/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> adobe Feedback keynote marketo Summit Survey http://video.chapmanbright.com/marketo-champion-2020 <p>Diederik Martens named Marketo Champion 2020. And some other updates as well.</p><p><a href="http://video.chapmanbright.com/marketo-champion-2020"><img src="http://video.chapmanbright.com/49543316/60044039/a9e0a0cb386676cc525cbb180e5eaff4/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/60044039 Thu, 30 Jan 2020 12:09:56 GMT Marketo Champion 2020 Diederik Martens named Marketo Champion 2020. And some other updates as well. Diederik Martens named Marketo Champion 2020. And some other updates as well. Chapman Bright 01:59 <p>Diederik Martens named Marketo Champion 2020. And some other updates as well.</p><p><a href="http://video.chapmanbright.com/marketo-champion-2020"><img src="http://video.chapmanbright.com/49543316/60044039/a9e0a0cb386676cc525cbb180e5eaff4/standard/download-8-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/my-journey-to-successfull-marketing <p>Watch the recording of my keynote at Marketing Automation Day in Stockholm, Sweden on 26 November 2019.</p><p><a href="http://video.chapmanbright.com/my-journey-to-successfull-marketing"><img src="http://video.chapmanbright.com/49543315/58246002/675fc752f0ed0c4969375aa8dcaec658/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/58246002 Mon, 02 Dec 2019 14:35:40 GMT My Journey To successfull Marketing Automation Watch the recording of my keynote at Marketing Automation Day in Stockholm, Sweden on 26 November 2019. Watch the recording of my keynote at Marketing Automation Day in Stockholm, Sweden on 26 November 2019. Chapman Bright 31:10 <p>Watch the recording of my keynote at Marketing Automation Day in Stockholm, Sweden on 26 November 2019.</p><p><a href="http://video.chapmanbright.com/my-journey-to-successfull-marketing"><img src="http://video.chapmanbright.com/49543315/58246002/675fc752f0ed0c4969375aa8dcaec658/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> case http://video.chapmanbright.com/how-marketo-can-tame-the-gdpr <p>Stephen Yeo from Panasonic shares his expertise and experience with Marketo and how it can tame the GDPR retention monster during Adobe Summit EMEA.</p><p><a href="http://video.chapmanbright.com/how-marketo-can-tame-the-gdpr"><img src="http://video.chapmanbright.com/49543316/57492253/51cf3338aaa446d25034eb9fbce8f67d/standard/download-2-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/57492253 Fri, 08 Nov 2019 18:50:53 GMT How Marketo can tame the GDPR retention monster Stephen Yeo from Panasonic shares his expertise and experience with Marketo and how it can tame the GDPR retention monster during Adobe Summit EMEA. Stephen Yeo from Panasonic shares his expertise and experience with Marketo and how it can tame the GDPR retention monster during Adobe Summit EMEA. Chapman Bright 28:27 <p>Stephen Yeo from Panasonic shares his expertise and experience with Marketo and how it can tame the GDPR retention monster during Adobe Summit EMEA.</p><p><a href="http://video.chapmanbright.com/how-marketo-can-tame-the-gdpr"><img src="http://video.chapmanbright.com/49543316/57492253/51cf3338aaa446d25034eb9fbce8f67d/standard/download-2-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/ringlead-for-marketo-data <p>RingLead’s end-to-end data management platform enables Marketo and Salesforce users to reclaim the health of their database through automated data quality tasks.</p><p><a href="http://video.chapmanbright.com/ringlead-for-marketo-data"><img src="http://video.chapmanbright.com/49543326/57366223/8cf1d50a333665f9603bb643b859170b/standard/download-2-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/57366223 Mon, 04 Nov 2019 18:27:48 GMT RingLead for Marketo - Data Cleansing and Deduplication RingLead’s end-to-end data management platform enables Marketo and Salesforce users to reclaim the health of their database through automated data quality tasks. RingLead’s end-to-end data management platform enables Marketo and Salesforce users to reclaim the health of their database through automated data quality tasks. Chapman Bright 03:04 <p>RingLead’s end-to-end data management platform enables Marketo and Salesforce users to reclaim the health of their database through automated data quality tasks.</p><p><a href="http://video.chapmanbright.com/ringlead-for-marketo-data"><img src="http://video.chapmanbright.com/49543326/57366223/8cf1d50a333665f9603bb643b859170b/standard/download-2-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/dutch-marketo-user-group-invite-for <p>Please join our next Marketo user group meeting at UBER in Amsterdam on 18 September. Registration required through: https://nation.marketo.com/events/2841-netherlands-marketo-user-group-uber (Only for Marketo users) #NLMUG #Marketo #Adobe #MUG #MktgNation</p><p><a href="http://video.chapmanbright.com/dutch-marketo-user-group-invite-for"><img src="http://video.chapmanbright.com/49543315/54926227/cf890ab67d45ee278d6add8ac1aa31a5/standard/download-7-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/54926227 Tue, 20 Aug 2019 06:22:34 GMT Dutch Marketo User Group Invite For UBER Amsterdam 18 September 2019 Please join our next Marketo user group meeting at UBER in Amsterdam on 18 September. Registration required through: https://nation.marketo.com/events/2841-netherlands-marketo-user-group-uber (Only for Marketo users) #NLMUG #Marketo #Adobe #MUG #MktgNation Please join our next Marketo user group meeting at UBER in Amsterdam on 18 September. Registration required through: https://nation.marketo.com/events/2841-netherlands-marketo-user-group-uber (Only for Marketo users) #NLMUG #Marketo #Adobe #MUG... Chapman Bright 00:26 <p>Please join our next Marketo user group meeting at UBER in Amsterdam on 18 September. Registration required through: https://nation.marketo.com/events/2841-netherlands-marketo-user-group-uber (Only for Marketo users) #NLMUG #Marketo #Adobe #MUG #MktgNation</p><p><a href="http://video.chapmanbright.com/dutch-marketo-user-group-invite-for"><img src="http://video.chapmanbright.com/49543315/54926227/cf890ab67d45ee278d6add8ac1aa31a5/standard/download-7-thumbnail.jpg" width="600" height="338"/></a></p> Amsterdam Marketo MUG NLMUG UBER http://video.chapmanbright.com/aftermovie-pre-summit-sessions <p>An aftermovie with takeaways from our own pre-summit Marketo sessions on 14 May, and Marketo takeaways from the Adobe Summit EMEA on 15-16 May in London.</p><p><a href="http://video.chapmanbright.com/aftermovie-pre-summit-sessions"><img src="http://video.chapmanbright.com/49543319/52972779/a09a9f3e4657b935847a5544285ef582/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.chapmanbright.com/photo/52972779 Thu, 13 Jun 2019 05:14:20 GMT Aftermovie: Pre-Summit Sessions + Adobe Summit EMEA 2019 An aftermovie with takeaways from our own pre-summit Marketo sessions on 14 May, and Marketo takeaways from the Adobe Summit EMEA on 15-16 May in London. An aftermovie with takeaways from our own pre-summit Marketo sessions on 14 May, and Marketo takeaways from the Adobe Summit EMEA on 15-16 May in London. Chapman Bright 03:56 <p>An aftermovie with takeaways from our own pre-summit Marketo sessions on 14 May, and Marketo takeaways from the Adobe Summit EMEA on 15-16 May in London.</p><p><a href="http://video.chapmanbright.com/aftermovie-pre-summit-sessions"><img src="http://video.chapmanbright.com/49543319/52972779/a09a9f3e4657b935847a5544285ef582/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> Adobe Marketo Summit Takeaways http://video.chapmanbright.com/adobe-summit-2019-recording <p>Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We’ll dive into Marketo to show you how to set everything up at your company, no matter if you are on Survicate or SurveyMonkey.</p><p><a href="http://video.chapmanbright.com/adobe-summit-2019-recording"><img src="http://video.chapmanbright.com/49543318/52357352/6869ee25e131c4d647b48bcc0442dd6d/standard/download-2-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/52357352 Wed, 22 May 2019 08:22:42 GMT Adobe Summit 2019 Recording - Leveraging Customer Feedback Throughout The... Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We’ll dive into Marketo to show you how to set everything up at your company, no matter if you are on Survicate or SurveyMonkey. Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We’ll dive into Marketo to show you how to set everything up at... Chapman Bright 18:57 <p>Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We’ll dive into Marketo to show you how to set everything up at your company, no matter if you are on Survicate or SurveyMonkey.</p><p><a href="http://video.chapmanbright.com/adobe-summit-2019-recording"><img src="http://video.chapmanbright.com/49543318/52357352/6869ee25e131c4d647b48bcc0442dd6d/standard/download-2-thumbnail.jpg" width="600" height="338"/></a></p> adobe feedback marketo survicate http://video.chapmanbright.com/adobe-summit-emea-invitation <p>Sarah Kennedy from Adobe Marketo and Diederik Martens from Chapman Bright invite you to join the Adobe Summit EMEA in London on May 14-16.</p><p><a href="http://video.chapmanbright.com/adobe-summit-emea-invitation"><img src="http://video.chapmanbright.com/49543312/51339774/a926e2a517f2f9278caaf137afdc23bd/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/51339774 Mon, 29 Apr 2019 14:08:05 GMT Adobe Summit EMEA Invitation Sarah Kennedy from Adobe Marketo and Diederik Martens from Chapman Bright invite you to join the Adobe Summit EMEA in London on May 14-16. Sarah Kennedy from Adobe Marketo and Diederik Martens from Chapman Bright invite you to join the Adobe Summit EMEA in London on May 14-16. Chapman Bright 01:14 <p>Sarah Kennedy from Adobe Marketo and Diederik Martens from Chapman Bright invite you to join the Adobe Summit EMEA in London on May 14-16.</p><p><a href="http://video.chapmanbright.com/adobe-summit-emea-invitation"><img src="http://video.chapmanbright.com/49543312/51339774/a926e2a517f2f9278caaf137afdc23bd/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/leveraging-customer-feedback <p>Don’t just measure customer satisfaction, but impact it! Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers.<p></p> <p>We’ll dive into Marketo to show you how to set everything up at your company, based on our own use case with Marketo and Survicate.</p></p><p><a href="http://video.chapmanbright.com/leveraging-customer-feedback"><img src="http://video.chapmanbright.com/49543319/50422644/8c74a2c331bac4dcbacc3f391b05f64c/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50422644 Tue, 16 Apr 2019 05:59:44 GMT Leveraging Customer Feedback Throughout The Lifecycle Don’t just measure customer satisfaction, but impact it! Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We’ll dive into Marketo to show you how to set everything up at your company, based on our own use case with Marketo and Survicate. Don’t just measure customer satisfaction, but impact it! Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We’ll... Chapman Bright 07:06 <p>Don’t just measure customer satisfaction, but impact it! Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers.<p></p> <p>We’ll dive into Marketo to show you how to set everything up at your company, based on our own use case with Marketo and Survicate.</p></p><p><a href="http://video.chapmanbright.com/leveraging-customer-feedback"><img src="http://video.chapmanbright.com/49543319/50422644/8c74a2c331bac4dcbacc3f391b05f64c/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/video-marketing-meetup-invitation <p>I'll be speaking at the Video Marketing Meetup (VMM) at TQ on 8 May. I'll be sharing my video marketing journey. I hope to see you there!</p><p><a href="http://video.chapmanbright.com/video-marketing-meetup-invitation"><img src="http://video.chapmanbright.com/49543324/50333842/23299806448033ac240826bfdadfd7e2/standard/download-17-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333842 Fri, 12 Apr 2019 12:57:48 GMT Video Marketing Meetup Invitation for 8 May 2019 I'll be speaking at the Video Marketing Meetup (VMM) at TQ on 8 May. I'll be sharing my video marketing journey. I hope to see you there! I'll be speaking at the Video Marketing Meetup (VMM) at TQ on 8 May. I'll be sharing my video marketing journey. I hope to see you there! Chapman Bright 00:21 <p>I'll be speaking at the Video Marketing Meetup (VMM) at TQ on 8 May. I'll be sharing my video marketing journey. I hope to see you there!</p><p><a href="http://video.chapmanbright.com/video-marketing-meetup-invitation"><img src="http://video.chapmanbright.com/49543324/50333842/23299806448033ac240826bfdadfd7e2/standard/download-17-thumbnail.jpg" width="600" height="338"/></a></p> VMM http://video.chapmanbright.com/smops-becomes-chapman-bright <p>We at Chapman Bright stretch the limits for your personal success with MarTech.</p> <p>We’re clear and keen on sharing our passion, expertise, and experience in growing businesses with MarTech with you. We enable leadership with the right technologies, processes, and insights. And we enable marketing and sales practitioners with the rights skills to get the most out of their platforms.</p> <p>Our strategic services include: marketing and sales alignment, organization design, pilots, and assessments. And our operational services include; MarTech implementation, -migration, -integration; data enablement; BI; and talent development and -activation.</p> <p>We distinguish ourselves from the competition by not just being the best, but by making you the best!</p> <p>CLEAR | FOR YOUR PERSONAL SUCCESS | STRETCHING THE LIMITS</p><p><a href="http://video.chapmanbright.com/smops-becomes-chapman-bright"><img src="http://video.chapmanbright.com/49543324/50333819/f449014a729f76aa0b2d24055d60321b/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333819 Fri, 08 Feb 2019 00:00:00 GMT SMOps becomes Chapman Bright We at Chapman Bright stretch the limits for your personal success with MarTech. We’re clear and keen on sharing our passion, expertise, and experience in growing businesses with MarTech with you. We enable leadership with the right technologies, processes, and insights. And we enable marketing and sales practitioners with the rights skills to get the most out of their platforms. Our strategic services include: marketing and sales alignment, organization design, pilots, and assessments. And our operational services include; MarTech implementation, -migration, -integration; data enablement; BI; and talent development and -activation. We distinguish ourselves from the competition by not just being the best, but by making you the best! CLEAR | FOR YOUR PERSONAL SUCCESS | STRETCHING THE LIMITS We at Chapman Bright stretch the limits for your personal success with MarTech. We’re clear and keen on sharing our passion, expertise, and experience in growing businesses with MarTech with you. We enable leadership with the right technologies,... Chapman Bright 02:51 <p>We at Chapman Bright stretch the limits for your personal success with MarTech.</p> <p>We’re clear and keen on sharing our passion, expertise, and experience in growing businesses with MarTech with you. We enable leadership with the right technologies, processes, and insights. And we enable marketing and sales practitioners with the rights skills to get the most out of their platforms.</p> <p>Our strategic services include: marketing and sales alignment, organization design, pilots, and assessments. And our operational services include; MarTech implementation, -migration, -integration; data enablement; BI; and talent development and -activation.</p> <p>We distinguish ourselves from the competition by not just being the best, but by making you the best!</p> <p>CLEAR | FOR YOUR PERSONAL SUCCESS | STRETCHING THE LIMITS</p><p><a href="http://video.chapmanbright.com/smops-becomes-chapman-bright"><img src="http://video.chapmanbright.com/49543324/50333819/f449014a729f76aa0b2d24055d60321b/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Chapman Bright Marketing Automation Marketo #MarTechFriday SMOps http://video.chapmanbright.com/adobe-acquires-marketo <p>This #MarTechFriday is all about Marketo being acquired by Adobe.</p><p><a href="http://video.chapmanbright.com/adobe-acquires-marketo"><img src="http://video.chapmanbright.com/49543318/50333814/79b472b095e0630a90a1baad1099b2ff/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333814 Fri, 21 Sep 2018 00:00:00 GMT Adobe acquires Marketo - #MarTechFriday 2018-38 This #MarTechFriday is all about Marketo being acquired by Adobe. This #MarTechFriday is all about Marketo being acquired by Adobe. Chapman Bright 01:55 <p>This #MarTechFriday is all about Marketo being acquired by Adobe.</p><p><a href="http://video.chapmanbright.com/adobe-acquires-marketo"><img src="http://video.chapmanbright.com/49543318/50333814/79b472b095e0630a90a1baad1099b2ff/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Acquisition Adobe Experience Cloud Marketo #MarTechFriday SMOps http://video.chapmanbright.com/why-agile-scrum-is-great-to <p>Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value.</p><p><a href="http://video.chapmanbright.com/why-agile-scrum-is-great-to"><img src="http://video.chapmanbright.com/49543326/50333817/ff06f58dd0c5c77391ce2fc6859c1e27/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333817 Fri, 31 Aug 2018 00:00:00 GMT Why Agile SCRUM is great to implement marketing automation - #MarTechFriday... Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value. Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value. Chapman Bright 01:58 <p>Why Agile SCRUM is great to implement marketing automation? It will make sure you work on the right ideas that create value.</p><p><a href="http://video.chapmanbright.com/why-agile-scrum-is-great-to"><img src="http://video.chapmanbright.com/49543326/50333817/ff06f58dd0c5c77391ce2fc6859c1e27/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Agile Diederik Martens Implementation Marketing Automation #MarTechFriday SCRUM SMOps http://video.chapmanbright.com/the-effort-to-implement-marketing <p>What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.</p><p><a href="http://video.chapmanbright.com/the-effort-to-implement-marketing"><img src="http://video.chapmanbright.com/49543322/50333818/c37d3711896785a33cf7517103ff71e7/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333818 Fri, 17 Aug 2018 00:00:00 GMT The Effort To Implement Marketing Automation - #MarTechFriday 2018-34 What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo. What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different... Chapman Bright 03:37 <p>What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.</p><p><a href="http://video.chapmanbright.com/the-effort-to-implement-marketing"><img src="http://video.chapmanbright.com/49543322/50333818/c37d3711896785a33cf7517103ff71e7/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> implementation marketing automation marketo #MarTechFriday netherlands SMOps http://video.chapmanbright.com/whitespaces-and-email-salutation <p>Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting.<p></p> <p>This video has some @Marketo related topics, but could also apply to other marketing automation platforms.</p> <p>[[German example]]<br> #if ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Herr" )<br> Sehr geehrter ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Frau" )<br> Sehr geehrte ${lead.Salutation} ${lead.LastName},<br> #else<br> Sehr geehrte Damen und Herren,<br> #end</p> <p>[[English Example]]<br> #if ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear ${lead.Salutation},<br> #else<br> Dear Sir or Madam,<br> #end</p></p><p><a href="http://video.chapmanbright.com/whitespaces-and-email-salutation"><img src="http://video.chapmanbright.com/49543329/50333815/073dfbc7583463f4acc99cb8207f5266/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333815 Fri, 10 Aug 2018 00:00:00 GMT Whitespaces and Email Salutation Tokens Scripts - #MarTechFriday 2018-33 Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting. This video has some @Marketo related topics, but could also apply to other marketing automation platforms. [[German example]] #if ( ${lead.LastName} ne "" ${lead.Salutation} eq "Herr" ) Sehr geehrter ${lead.Salutation} ${lead.LastName}, #elseif ( ${lead.LastName} ne "" ${lead.Salutation} eq "Frau" ) Sehr geehrte ${lead.Salutation} ${lead.LastName}, #else Sehr geehrte Damen und Herren, #end [[English Example]] #if ( ${lead.Salutation} ne "" ${lead.MiddleName} ne "" ${lead.LastName} ne "" ) Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} ne "" ${lead.LastName} ne "" ) Dear Sir or Madam ${lead.MiddleName} ${lead.LastName}, #elseif ( ${lead.Salutation} ne "" ${lead.MiddleName} eq "" ${lead.LastName} ne "" ) Dear ${lead.Salutation} ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} eq "" ${lead.LastName} ne "" ) Dear Sir or Madam ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} eq "" ${lead.LastName} eq "" ) Dear Sir or Madam, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} ne "" ${lead.LastName} eq "" ) Dear Sir or Madam, #elseif ( ${lead.Salutation} ne "" ${lead.MiddleName} eq "" ${lead.LastName} eq "" ) Dear ${lead.Salutation}, #else Dear Sir or Madam, #end Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting. This video has some... Chapman Bright 03:11 <p>Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting.<p></p> <p>This video has some @Marketo related topics, but could also apply to other marketing automation platforms.</p> <p>[[German example]]<br> #if ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Herr" )<br> Sehr geehrter ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Frau" )<br> Sehr geehrte ${lead.Salutation} ${lead.LastName},<br> #else<br> Sehr geehrte Damen und Herren,<br> #end</p> <p>[[English Example]]<br> #if ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear ${lead.Salutation},<br> #else<br> Dear Sir or Madam,<br> #end</p></p><p><a href="http://video.chapmanbright.com/whitespaces-and-email-salutation"><img src="http://video.chapmanbright.com/49543329/50333815/073dfbc7583463f4acc99cb8207f5266/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Diederik Martens Email Tokens Marketo Salutation SMOps Velocity Email Script http://video.chapmanbright.com/scoring-buying-journey-stages <p>Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.</p><p><a href="http://video.chapmanbright.com/scoring-buying-journey-stages"><img src="http://video.chapmanbright.com/49543314/50333816/8be61b8bd4e8acb61c3da18ac34db9ac/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333816 Mon, 06 Aug 2018 00:00:00 GMT Scoring buying journey stages - #MarTechFriday 2018-32 Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video. Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's... Chapman Bright 01:54 <p>Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.</p><p><a href="http://video.chapmanbright.com/scoring-buying-journey-stages"><img src="http://video.chapmanbright.com/49543314/50333816/8be61b8bd4e8acb61c3da18ac34db9ac/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Buying Journeys Diederik Martens Marketing Automation Marketo #MarTechFriday SiriusDecisions SMOps