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            <description>&lt;p&gt;What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.chapmanbright.com/the-effort-to-implement-marketing"&gt;&lt;img src="http://video.chapmanbright.com/49543322/50333818/c37d3711896785a33cf7517103ff71e7/standard/download-5-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <category>implementation</category>
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