Chapman Bright info@chapmanbright.com https://video.chapmanbright.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Chapman Bright episodic no https://video.chapmanbright.com/files/rv0.0/sitelogo.gif https://video.chapmanbright.com http://video.chapmanbright.com/marketo-engage-web <p>Marketo Engage - Web Personalization (RTP)</p><p><a href="http://video.chapmanbright.com/marketo-engage-web"><img src="http://video.chapmanbright.com/60445190/62068297/724245bf47ba6b58f119a2cc69b16dea/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/62068297 Fri, 10 Apr 2020 10:19:10 GMT Marketo Engage - Web Personalization (RTP) Marketo Engage - Web Personalization (RTP) Marketo Engage - Web Personalization (RTP) Chapman Bright 08:09 <p>Marketo Engage - Web Personalization (RTP)</p><p><a href="http://video.chapmanbright.com/marketo-engage-web"><img src="http://video.chapmanbright.com/60445190/62068297/724245bf47ba6b58f119a2cc69b16dea/standard/download-3-thumbnail.jpg" width="600" height="338"/></a></p> Marketo http://video.chapmanbright.com/listening-to-customers-leverage <p>Leveraging feedback at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020, Las Vegas.</p><p><a href="http://video.chapmanbright.com/listening-to-customers-leverage"><img src="http://video.chapmanbright.com/60445029/61466116/3e92e938ea6cd3a8951ca3602d2e1a0b/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/61466116 Wed, 18 Mar 2020 14:54:13 GMT Listening to Customers: Leverage Feedback Throughout the Lifecycle Leveraging feedback at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020, Las Vegas. Leveraging feedback at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020, Las Vegas. Chapman Bright 32:20 <p>Leveraging feedback at every stage of the lifecycle has become increasingly crucial for marketers. Get Diederik's keynote from Adobe Summit 2020, Las Vegas.</p><p><a href="http://video.chapmanbright.com/listening-to-customers-leverage"><img src="http://video.chapmanbright.com/60445029/61466116/3e92e938ea6cd3a8951ca3602d2e1a0b/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> adobe Feedback keynote marketo Summit Survey http://video.chapmanbright.com/dutch-marketo-user-group-invite-for <p>Please join our next Marketo user group meeting at UBER in Amsterdam on 18 September. Registration required through: https://nation.marketo.com/events/2841-netherlands-marketo-user-group-uber (Only for Marketo users) #NLMUG #Marketo #Adobe #MUG #MktgNation</p><p><a href="http://video.chapmanbright.com/dutch-marketo-user-group-invite-for"><img src="http://video.chapmanbright.com/49543315/54926227/cf890ab67d45ee278d6add8ac1aa31a5/standard/download-7-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/54926227 Tue, 20 Aug 2019 06:22:34 GMT Dutch Marketo User Group Invite For UBER Amsterdam 18 September 2019 Please join our next Marketo user group meeting at UBER in Amsterdam on 18 September. Registration required through: https://nation.marketo.com/events/2841-netherlands-marketo-user-group-uber (Only for Marketo users) #NLMUG #Marketo #Adobe #MUG #MktgNation Please join our next Marketo user group meeting at UBER in Amsterdam on 18 September. Registration required through: https://nation.marketo.com/events/2841-netherlands-marketo-user-group-uber (Only for Marketo users) #NLMUG #Marketo #Adobe #MUG... Chapman Bright 00:26 <p>Please join our next Marketo user group meeting at UBER in Amsterdam on 18 September. Registration required through: https://nation.marketo.com/events/2841-netherlands-marketo-user-group-uber (Only for Marketo users) #NLMUG #Marketo #Adobe #MUG #MktgNation</p><p><a href="http://video.chapmanbright.com/dutch-marketo-user-group-invite-for"><img src="http://video.chapmanbright.com/49543315/54926227/cf890ab67d45ee278d6add8ac1aa31a5/standard/download-7-thumbnail.jpg" width="600" height="338"/></a></p> Amsterdam Marketo MUG NLMUG UBER http://video.chapmanbright.com/aftermovie-pre-summit-sessions <p>An aftermovie with takeaways from our own pre-summit Marketo sessions on 14 May, and Marketo takeaways from the Adobe Summit EMEA on 15-16 May in London.</p><p><a href="http://video.chapmanbright.com/aftermovie-pre-summit-sessions"><img src="http://video.chapmanbright.com/49543319/52972779/a09a9f3e4657b935847a5544285ef582/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.chapmanbright.com/photo/52972779 Thu, 13 Jun 2019 05:14:20 GMT Aftermovie: Pre-Summit Sessions + Adobe Summit EMEA 2019 An aftermovie with takeaways from our own pre-summit Marketo sessions on 14 May, and Marketo takeaways from the Adobe Summit EMEA on 15-16 May in London. An aftermovie with takeaways from our own pre-summit Marketo sessions on 14 May, and Marketo takeaways from the Adobe Summit EMEA on 15-16 May in London. Chapman Bright 03:56 <p>An aftermovie with takeaways from our own pre-summit Marketo sessions on 14 May, and Marketo takeaways from the Adobe Summit EMEA on 15-16 May in London.</p><p><a href="http://video.chapmanbright.com/aftermovie-pre-summit-sessions"><img src="http://video.chapmanbright.com/49543319/52972779/a09a9f3e4657b935847a5544285ef582/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> Adobe Marketo Summit Takeaways http://video.chapmanbright.com/adobe-summit-2019-recording <p>Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We’ll dive into Marketo to show you how to set everything up at your company, no matter if you are on Survicate or SurveyMonkey.</p><p><a href="http://video.chapmanbright.com/adobe-summit-2019-recording"><img src="http://video.chapmanbright.com/49543318/52357352/6869ee25e131c4d647b48bcc0442dd6d/standard/download-2-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/52357352 Wed, 22 May 2019 08:22:42 GMT Adobe Summit 2019 Recording - Leveraging Customer Feedback Throughout The... Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We’ll dive into Marketo to show you how to set everything up at your company, no matter if you are on Survicate or SurveyMonkey. Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We’ll dive into Marketo to show you how to set everything up at... Chapman Bright 18:57 <p>Learn how to automate and leverage customer feedback at different stages of the customer life cycle. E.g. automatically trigger tasks for CRM account owners to follow up on answers. We’ll dive into Marketo to show you how to set everything up at your company, no matter if you are on Survicate or SurveyMonkey.</p><p><a href="http://video.chapmanbright.com/adobe-summit-2019-recording"><img src="http://video.chapmanbright.com/49543318/52357352/6869ee25e131c4d647b48bcc0442dd6d/standard/download-2-thumbnail.jpg" width="600" height="338"/></a></p> adobe feedback marketo survicate http://video.chapmanbright.com/smops-becomes-chapman-bright <p>We at Chapman Bright stretch the limits for your personal success with MarTech.</p> <p>We’re clear and keen on sharing our passion, expertise, and experience in growing businesses with MarTech with you. We enable leadership with the right technologies, processes, and insights. And we enable marketing and sales practitioners with the rights skills to get the most out of their platforms.</p> <p>Our strategic services include: marketing and sales alignment, organization design, pilots, and assessments. And our operational services include; MarTech implementation, -migration, -integration; data enablement; BI; and talent development and -activation.</p> <p>We distinguish ourselves from the competition by not just being the best, but by making you the best!</p> <p>CLEAR | FOR YOUR PERSONAL SUCCESS | STRETCHING THE LIMITS</p><p><a href="http://video.chapmanbright.com/smops-becomes-chapman-bright"><img src="http://video.chapmanbright.com/49543324/50333819/f449014a729f76aa0b2d24055d60321b/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333819 Fri, 08 Feb 2019 00:00:00 GMT SMOps becomes Chapman Bright We at Chapman Bright stretch the limits for your personal success with MarTech. We’re clear and keen on sharing our passion, expertise, and experience in growing businesses with MarTech with you. We enable leadership with the right technologies, processes, and insights. And we enable marketing and sales practitioners with the rights skills to get the most out of their platforms. Our strategic services include: marketing and sales alignment, organization design, pilots, and assessments. And our operational services include; MarTech implementation, -migration, -integration; data enablement; BI; and talent development and -activation. We distinguish ourselves from the competition by not just being the best, but by making you the best! CLEAR | FOR YOUR PERSONAL SUCCESS | STRETCHING THE LIMITS We at Chapman Bright stretch the limits for your personal success with MarTech. We’re clear and keen on sharing our passion, expertise, and experience in growing businesses with MarTech with you. We enable leadership with the right technologies,... Chapman Bright 02:51 <p>We at Chapman Bright stretch the limits for your personal success with MarTech.</p> <p>We’re clear and keen on sharing our passion, expertise, and experience in growing businesses with MarTech with you. We enable leadership with the right technologies, processes, and insights. And we enable marketing and sales practitioners with the rights skills to get the most out of their platforms.</p> <p>Our strategic services include: marketing and sales alignment, organization design, pilots, and assessments. And our operational services include; MarTech implementation, -migration, -integration; data enablement; BI; and talent development and -activation.</p> <p>We distinguish ourselves from the competition by not just being the best, but by making you the best!</p> <p>CLEAR | FOR YOUR PERSONAL SUCCESS | STRETCHING THE LIMITS</p><p><a href="http://video.chapmanbright.com/smops-becomes-chapman-bright"><img src="http://video.chapmanbright.com/49543324/50333819/f449014a729f76aa0b2d24055d60321b/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Chapman Bright Marketing Automation Marketo #MarTechFriday SMOps http://video.chapmanbright.com/adobe-acquires-marketo <p>This #MarTechFriday is all about Marketo being acquired by Adobe.</p><p><a href="http://video.chapmanbright.com/adobe-acquires-marketo"><img src="http://video.chapmanbright.com/49543318/50333814/79b472b095e0630a90a1baad1099b2ff/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333814 Fri, 21 Sep 2018 00:00:00 GMT Adobe acquires Marketo - #MarTechFriday 2018-38 This #MarTechFriday is all about Marketo being acquired by Adobe. This #MarTechFriday is all about Marketo being acquired by Adobe. Chapman Bright 01:55 <p>This #MarTechFriday is all about Marketo being acquired by Adobe.</p><p><a href="http://video.chapmanbright.com/adobe-acquires-marketo"><img src="http://video.chapmanbright.com/49543318/50333814/79b472b095e0630a90a1baad1099b2ff/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Acquisition Adobe Experience Cloud Marketo #MarTechFriday SMOps http://video.chapmanbright.com/the-effort-to-implement-marketing <p>What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.</p><p><a href="http://video.chapmanbright.com/the-effort-to-implement-marketing"><img src="http://video.chapmanbright.com/49543322/50333818/c37d3711896785a33cf7517103ff71e7/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333818 Fri, 17 Aug 2018 00:00:00 GMT The Effort To Implement Marketing Automation - #MarTechFriday 2018-34 What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo. What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different... Chapman Bright 03:37 <p>What does it take to implement marketing automation? A question I tend to get a lot. I try to compare it to the question: "What does it take to build a building?". A garagebox is very different than a sky scraper. And so are the different marketing automation platforms, such as Marketo.</p><p><a href="http://video.chapmanbright.com/the-effort-to-implement-marketing"><img src="http://video.chapmanbright.com/49543322/50333818/c37d3711896785a33cf7517103ff71e7/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> implementation marketing automation marketo #MarTechFriday netherlands SMOps http://video.chapmanbright.com/whitespaces-and-email-salutation <p>Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting.<p></p> <p>This video has some @Marketo related topics, but could also apply to other marketing automation platforms.</p> <p>[[German example]]<br> #if ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Herr" )<br> Sehr geehrter ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Frau" )<br> Sehr geehrte ${lead.Salutation} ${lead.LastName},<br> #else<br> Sehr geehrte Damen und Herren,<br> #end</p> <p>[[English Example]]<br> #if ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear ${lead.Salutation},<br> #else<br> Dear Sir or Madam,<br> #end</p></p><p><a href="http://video.chapmanbright.com/whitespaces-and-email-salutation"><img src="http://video.chapmanbright.com/49543329/50333815/073dfbc7583463f4acc99cb8207f5266/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333815 Fri, 10 Aug 2018 00:00:00 GMT Whitespaces and Email Salutation Tokens Scripts - #MarTechFriday 2018-33 Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting. This video has some @Marketo related topics, but could also apply to other marketing automation platforms. [[German example]] #if ( ${lead.LastName} ne "" ${lead.Salutation} eq "Herr" ) Sehr geehrter ${lead.Salutation} ${lead.LastName}, #elseif ( ${lead.LastName} ne "" ${lead.Salutation} eq "Frau" ) Sehr geehrte ${lead.Salutation} ${lead.LastName}, #else Sehr geehrte Damen und Herren, #end [[English Example]] #if ( ${lead.Salutation} ne "" ${lead.MiddleName} ne "" ${lead.LastName} ne "" ) Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} ne "" ${lead.LastName} ne "" ) Dear Sir or Madam ${lead.MiddleName} ${lead.LastName}, #elseif ( ${lead.Salutation} ne "" ${lead.MiddleName} eq "" ${lead.LastName} ne "" ) Dear ${lead.Salutation} ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} eq "" ${lead.LastName} ne "" ) Dear Sir or Madam ${lead.LastName}, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} eq "" ${lead.LastName} eq "" ) Dear Sir or Madam, #elseif ( ${lead.Salutation} eq "" ${lead.MiddleName} ne "" ${lead.LastName} eq "" ) Dear Sir or Madam, #elseif ( ${lead.Salutation} ne "" ${lead.MiddleName} eq "" ${lead.LastName} eq "" ) Dear ${lead.Salutation}, #else Dear Sir or Madam, #end Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting. This video has some... Chapman Bright 03:11 <p>Different combinations of not having a stored value for MiddleName and/or Salutation can lead to unwanted extra whitespaces in your email opening. You can address this with formula field tokens or velocity email scripting.<p></p> <p>This video has some @Marketo related topics, but could also apply to other marketing automation platforms.</p> <p>[[German example]]<br> #if ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Herr" )<br> Sehr geehrter ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.LastName} ne "" &amp;&amp; ${lead.Salutation} eq "Frau" )<br> Sehr geehrte ${lead.Salutation} ${lead.LastName},<br> #else<br> Sehr geehrte Damen und Herren,<br> #end</p> <p>[[English Example]]<br> #if ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.MiddleName} ${lead.LastName},<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear ${lead.Salutation} ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} ne "" )<br> Dear Sir or Madam ${lead.LastName},<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} eq "" &amp;&amp; ${lead.MiddleName} ne "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear Sir or Madam,<br> #elseif ( ${lead.Salutation} ne "" &amp;&amp; ${lead.MiddleName} eq "" &amp;&amp; ${lead.LastName} eq "" )<br> Dear ${lead.Salutation},<br> #else<br> Dear Sir or Madam,<br> #end</p></p><p><a href="http://video.chapmanbright.com/whitespaces-and-email-salutation"><img src="http://video.chapmanbright.com/49543329/50333815/073dfbc7583463f4acc99cb8207f5266/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Diederik Martens Email Tokens Marketo Salutation SMOps Velocity Email Script http://video.chapmanbright.com/scoring-buying-journey-stages <p>Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.</p><p><a href="http://video.chapmanbright.com/scoring-buying-journey-stages"><img src="http://video.chapmanbright.com/49543314/50333816/8be61b8bd4e8acb61c3da18ac34db9ac/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.chapmanbright.com/photo/50333816 Mon, 06 Aug 2018 00:00:00 GMT Scoring buying journey stages - #MarTechFriday 2018-32 Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video. Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's... Chapman Bright 01:54 <p>Theory is nice, but how do you automatically detect a new lead's buyer journey stage in your marketing Automation platform? Diederik, founder and pricipal consultant at SMOps, explains the steps you can take to automatically detect a new lead's buying journey stage in this short 2 minute explainer video.</p><p><a href="http://video.chapmanbright.com/scoring-buying-journey-stages"><img src="http://video.chapmanbright.com/49543314/50333816/8be61b8bd4e8acb61c3da18ac34db9ac/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Buying Journeys Diederik Martens Marketing Automation Marketo #MarTechFriday SiriusDecisions SMOps